About Us

Our Story
For more than 45 years, Newera has been steering evolution in the automotive and industrial world. Leveraging on years of service expertise and product knowledge, we innovate solutions to strengthen your competitive advantage, accelerating your overall business performance and growth.
In 1968 we revolutionised the way tyre servicing was done when we introduced the first mechanical tyre changer. Our total customer support and seamless knowledge transfer enabled our clients to move from manual tools to using advanced equipment that delivered faster and more accurate results.
Over the years we have kept our focus on providing only world-class equipment and solutions that will tangibly translate into your success. In everything that we do, we work towards realising our vision, our relentless pursuit of
Mission
We fulfil our commitment of inspiring growth for our partners through our mission pillars
People
Experience and knowledge are the hallmarks of professionalism that set our people apart. Their wisdom and technical mastery fuel our success.
Products
You deserve only the best. We ensure that every product we carry is of uncompromising quality and our range completely caters to every business need.
Partnerships
Good relationship with our stakeholders is the purpose of our company. Your business is our business. We commit to be a dependable partner you can always rely on
Our Values
Leadership
We are at the forefront in introducing innovations that will improve your business performance. We take the lead in constantly perfecting the solutions we offer to help you achieve your goals
trust
We always keep in mind that trust is never given lightly. This is why we take our commitment to you seriously. We strive to consistently deliver on our promises
Knowledge
We give you the advantage of our years of industry knowledge and experience. We mentor your people to become masters in their field, helping them transform automotive and industrial equipment into instruments of success
growth
In every cycle of your growth, we are by your side, giving you solutions that help you move forward towards your goals. As partners, your triumphs are our trophies